custom sales video letter technology marketing toolkit

#CUSTOM SALES VIDEO LETTER TECHNOLOGY MARKETING TOOLKIT HOW TO#

Use video conferencing or in-person meetings to verify the identity of all parties involved in a transaction, and then authenticate in another manner.Regularly monitor online listings to ensure they are accurate and legitimate.

#CUSTOM SALES VIDEO LETTER TECHNOLOGY MARKETING TOOLKIT HOW TO#

Educate all parties involved in a transaction about the risks of wire fraud and how to avoid it.Use multi-factor authentication for all accounts, including email and financial accounts.Verify all email addresses and phone numbers before responding to messages or sharing sensitive information.Cybercriminals can use ChatGPT to create fake personas and impersonate agents, buyers and sellers, tricking others into providing sensitive information or completing transactions. Scammers can use ChatGPT to generate fake property listings, luring buyers into providing personal information or paying a deposit for a nonexistent property. With ChatGPT, cybercriminals can send well-written emails now. In the past, poorly written emails were a tip-off to a scam. Hackers can use ChatGPT to generate convincing phishing emails that trick agents, buyers and sellers into wiring money to fraudulent accounts. For example, agents can command it to write social media posts, sales letters and more. It can understand and respond to natural language inputs, allowing it to engage in conversations with users on a wide range of topics. Here are just a few of the risks: ChatGPT dangersĬhatGPT is a large language model trained by OpenAI that uses artificial intelligence to understand and generate human-like responses to text-based communication. Cybercriminals can create fake listings, manipulate images and impersonate consumers and agents to deceive unsuspecting buyers and sellers, resulting in financial losses.

The industry faces growing risks from fraudulent activities by scammers using artificial intelligence/AI tools like ChatGPT and deepfakes. However, she is a new ChatGPT user and sees ways to use it in her business to produce content however, she says, “All information needs to be verified.” Kaplan says she isn’t aware of many agents using ChatGPT in Florida-yet. My job is to protect and educate my sellers and buyers,” says Jodi Kaplan, GRI, ABR, a broker-associate with Gulf Coast International Properties, Inc. While AI can improve customer experience, provide lead generation and more, the industry must remain vigilant to protect against these risks. From deepfakes to chatbots, these dangers threaten businesses and clients.

Florida Realtors Board Certified ProfessionalĪrtificial intelligence (AI) tools are revolutionizing the real estate industry, but they come with risks that can’t be ignored.

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Custom sales video letter technology marketing toolkit